
At our core, we believe leadership is one of the most powerful tools in sport
This consultancy was founded by Dale Amos with a simple but powerful mission: to provide the kind of mentorship and clarity he wished he had access to early in his journey. Having seen the game from every angle, grassroots volunteer roles to AFL premiership campaigns, Dale knows how transformative the right support can be.
Our approach is personal, grounded, and highly practical. We don’t just talk leadership; we embed ourselves in your environment, observe your people, and tailor our support to match your club’s real-world needs.


SERVICES
Leadership Mentoring & Development
One-on-one or small group mentoring tailored to coaches and club leaders. We help you gain clarity on your values, purpose, leadership style and support you to become a more impactful, influential leader.
Club & Coach Development Programs
Customised development programs for community and semi-professional clubs, supporting both individual and collective growth. Includes coach development plans, observational feedback, leadership meetings, and workshops.
Leadership Planning & Strategic Guidance
We work with club executives and committees to create long-term leadership strategies, ensuring alignment across your club and setting the foundations for sustainable success.
Workshops &
Keynotes
Engaging and insightful workshops tailored for players, coaches, and club leaders, designed to build leadership capability and foster a connected, growth-minded culture.

WELCOME
Coach & Co Consulting exists to support coaches, clubs, and community leaders with strategic mentorship, guidance and leadership program development. Whether you're leading a grassroots team or part of an elite performance environment, Dale Amos brings decades of experience and insight to help you grow your impact, develop your people, and build long-term success for your sporting club.
WHY COACH & CO?
With over two decades of experience across all levels of Australian Rules Football, Dale Amos has developed a deep understanding of what it takes to lead, coach, and succeed in high-performance environments.
From his grassroots beginnings in St Arnaud and Geelong Football League (GFL) powerhouse South Barwon, to coaching at the elite level with the Geelong and Carlton Football Club, and Melbourne’s AFLW program, Dale has been embedded in every layer of the game. He’s been part of premiership-winning environments and helped nurture developing teams, giving him a uniquely holistic perspective on what effective leadership really looks like.
Dale’s strength lies in his ability to mentor coaches and leaders to find their own voice and influence, supporting them with the tools, feedback, and frameworks he wishes he had access to in his early coaching days. His purpose now is to close the leadership development gap at the community and grassroots level, where future sporting leaders are often born but under-supported.

Trusted by the best



