Coach & Co
Testimonials
Kade Simpson
Former Carlton Football Club Player
Hawthorn Football Club Defensive Coach
I have known Dale for 10 years, working and learning under him at Carlton in the AFL and more recently as a friend and mentor as I have transitioned from playing into my own coaching journey at Hawthorn.
Being a player under Dale, I found he had a great ability to connect and build relationships with individuals, through genuine care and honesty.
Dale doesn’t prescribe to the ‘one size fits all’ method and adapts his teaching/coaching to cater to the individual or groups strengths. He encourages input and creates an environment where learning and growth feels incredibly normal.
Anyone involved in Coaching would benefit greatly from working with him.
Craig Osbourne
Club Joint President, St Albans Football & Netball Club – Geelong
We at St Albans Football Club (Geelong) have had the pleasure of working with Dale Amos, who has played a pivotal role in transforming the senior playing group, particularly through his work with the leadership team. Dale came to us during a challenging period, where we were facing heavy losses, and morale within the club was at a low. His ability to connect with the group and inspire change has been nothing short of remarkable.
… Through his guidance, we've seen a notable shift in the commitment of our playing group, both to one another and to the club. The culture within our football department has undergone a transformation, and much of this change can be attributed to Dale’s involvement with the leadership group… His leadership style is sincere, organic, and deeply impactful. He has a unique ability to create a cultural environment where everyone feels valued and motivated to contribute their best.
We have been so impressed with Dale's contributions to our club that we have already confirmed his involvement for the upcoming 2025 season, which will not only focus on our football department but will expand into our netball group. His achievements as a football player, coach and leader are impressive, though Dale remains humble and never seeks the spotlight for himself. It’s this humility combined with his natural leadership that makes him such a valuable asset to any group.
Without hesitation, we highly recommend Dale Amos for any organization, sporting or otherwise. His ability to drive teamwork, performance, commitment, respect, and fun is unparalleled. Dale has made and continues to make an important and lasting impact on our club, and we are incredibly grateful for his ongoing involvement.
Tamara Hyett
Western Bulldogs AFLW Head Coach
I’ve had the privilege of working with Dale Amos, and I can say without hesitation that he is an exceptional coach with a proven track record of success. His deep industry experience, combined with his ability to guide/mentor others, makes him a standout leader in their field. Ammo has a remarkable talent for helping individuals unlock their potential, set meaningful goals, and achieve results that exceed expectations. I have no doubt that his new business will be a game-changer for anyone looking to elevate their skills and reach new heights.
